The Typical Custom Shape Engagement Process


1. Custom Shape Design


Every established business needs to plan and foster a brand identity. It's crucial to attract interest to your brand and to preserve its identity.
ColorFrog painted shapes can be instrumental in establishing a strong brand.
On the other hand, a misstep in shape design can severely harm your brand’s image, so taking care of your colour-display at retail is essential to our mission. We are fanatics at properly preserving and conveying the attributes of your brand and your design language.


2. Prototyping

The prototype phase is one of the most integral parts to the client engagement cycle. We believe that rapid prototyping and iteration is key to success. The quicker we can set up for you high-quality and performing 3d printed prototypes, the sooner you can receive business feedback and make your product better, faster and effective.








This Privacy Policy governs the manner in which ColorFrog AG collects, uses, maintains and discloses information collected from users (each, a "User") of thewww.colorfrog.com website ("Site"). This privacy policy applies to the Site and all products and services offered by ColorFrog AG.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the siteplace an orderfill out a form and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number,

Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

ColorFrog AG collects and uses Users personal information for the following purposes:

  • To improve customer service

    Your information helps us to more effectively respond to your customer service requests and support needs.

  • To improve our Site

    We continually strive to improve our website offerings based on the information and feedback we receive from you.

  • To process transactions

    We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

  • To send periodic emails

The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. 

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website\'s own terms and policies.

Compliance with children's online privacy protection act

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

Changes to this privacy policy

ColorFrog AG has the discretion to update this privacy policy at any time. When we do, revise the updated date at the bottom of this page,. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

ColorFrog AG


Riedmatt 32, 6300 Zug, Switzerland

+41 415 081 456

This email address is being protected from spambots. You need JavaScript enabled to view it.

4. End Design

Event Marketing

By this time, the client has agreed with ColorFrog on a final shape design and process. The following should have been cleared by the project team:

  • Understand - Have dug into the design problem through research and competitive review.
  • Diverge - Has developed several solution candidates.
  • Decide - Has chosen the best ideas and hammer out a functional story.
  • Prototype - Built something quick and iterated while involving business users.
  • Validate - Shown the prototype to real users (in other words, people in retail with intimate consumer knowledge) and learn what works and what doesn't work.

The customer, with ColorFrog's support, has already uncovered issues, brainstormed solutions, made strategic choices, evaluated prototypes, and has observed the business handling the final version of the paint chip.

These cross-functional teams focused on the consumer, data, design, manufacturing and technology shorten the process and incorporate agile thinking to develop colour displays in a better and faster way.

5. Tooling

Designing the tooling required for our clients' projects represents a highly technical and often complex process that requires high precision and technical know-how to produce top-quality parts with tight tolerances. For example, the proper grade of material must be selected so components that run together do not wear out prematurely. Material hardness must also be determined to maintain the proper balance between wear and production cost. At ColorFrog, we usually work with plastic injection in ABS but we also work with different manufacturing processes depending on the project's variables. These variables are quantity, shape, size, function and budget. The more complex the products are, the more complex moulds are required. Mould design must often deal with features such as undercuts or threads which typically require more mould components. There are other components that can be added to a mould to form complex geometry; rotating devices (using mechanical racks and gears), rotational hydraulic motors, hydraulic cylinders, floating plates, and multi-form slides are some examples of this. We have often seen competitors working on sub-optimal technical solutions that bring as a result poor finish for a given budget, this is the result of a lack of understanding of what are the technical options for paint chip manufacturing. 

About ColorFrog

Color display specialists with more than 20 years of experience and several top automotive industry leaders as customers.

Keep in Touch

  info (@) colorfrog.com
  +41 415 081 456 
  Riedmatt 32, 6300 Zug, Switzerland

Top Services & Products

  • Shape Design for Colour Displays, mainly shapes resembling scale model cars but also abstract paint chips.
  • Paint Chip Manufacturing in Small or Large Batches (mainly shapes resembling scaled model cars).
  • Shape Painting in Customer-Defined Colours with tight colour variance.
  • Standard Shapes, Painted or Unpainted.
  • Distribution of Units and Kits for all the Above.


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