The Typical Custom Shape Engagement Process


1. Custom Shape Design


Every established business needs to plan and foster a brand identity. It's crucial to attract interest to your brand and to preserve its identity.
ColorFrog painted shapes can be instrumental in establishing a strong brand.
On the other hand, a misstep in shape design can severely harm your brand’s image, so taking care of your colour-display at retail is essential to our mission. We are fanatics at properly preserving and conveying the attributes of your brand and your design language.


2. Prototyping

The prototype phase is one of the most integral parts to the client engagement cycle. We believe that rapid prototyping and iteration is key to success. The quicker we can set up for you high-quality and performing 3d printed prototypes, the sooner you can receive business feedback and make your product better, faster and effective.

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ColorFrog AG Terms of Service

1. Terms

By accessing the website at http://www.colorfrog.com, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.


2. Use License

Permission is granted to temporarily download one copy of the materials (information or software) on ColorFrog AG's website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

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This license shall automatically terminate if you violate any of these restrictions and may be terminated by ColorFrog AG at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
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The materials on ColorFrog AG's website are provided on an 'as is' basis. ColorFrog AG makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.

Further, ColorFrog AG does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.
4. Limitations

In no event shall ColorFrog AG or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on ColorFrog AG's website, even if ColorFrog AG or a ColorFrog AG authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.


5. Accuracy of materials

The materials appearing on ColorFrog AG website could include technical, typographical, or photographic errors. ColorFrog AG does not warrant that any of the materials on its website are accurate, complete or current. ColorFrog AG may make changes to the materials contained on its website at any time without notice. However ColorFrog AG does not make any commitment to update the materials.


6. Links

ColorFrog AG has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by ColorFrog AG of the site. Use of any such linked website is at the user's own risk.


7. Modifications

ColorFrog AG may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.


8. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of Zug, Switzerland and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

4. End Design

Event Marketing

By this time, the client has agreed with ColorFrog on a final shape design and process. The following should have been cleared by the project team:

  • Understand - Have dug into the design problem through research and competitive review.
  • Diverge - Has developed several solution candidates.
  • Decide - Has chosen the best ideas and hammer out a functional story.
  • Prototype - Built something quick and iterated while involving business users.
  • Validate - Shown the prototype to real users (in other words, people in retail with intimate consumer knowledge) and learn what works and what doesn't work.

The customer, with ColorFrog's support, has already uncovered issues, brainstormed solutions, made strategic choices, evaluated prototypes, and has observed the business handling the final version of the paint chip.

These cross-functional teams focused on the consumer, data, design, manufacturing and technology shorten the process and incorporate agile thinking to develop colour displays in a better and faster way.

5. Tooling

Designing the tooling required for our clients' projects represents a highly technical and often complex process that requires high precision and technical know-how to produce top-quality parts with tight tolerances. For example, the proper grade of material must be selected so components that run together do not wear out prematurely. Material hardness must also be determined to maintain the proper balance between wear and production cost. At ColorFrog, we usually work with plastic injection in ABS but we also work with different manufacturing processes depending on the project's variables. These variables are quantity, shape, size, function and budget. The more complex the products are, the more complex moulds are required. Mould design must often deal with features such as undercuts or threads which typically require more mould components. There are other components that can be added to a mould to form complex geometry; rotating devices (using mechanical racks and gears), rotational hydraulic motors, hydraulic cylinders, floating plates, and multi-form slides are some examples of this. We have often seen competitors working on sub-optimal technical solutions that bring as a result poor finish for a given budget, this is the result of a lack of understanding of what are the technical options for paint chip manufacturing. 

About ColorFrog

Color display specialists with more than 20 years of experience and several top automotive industry leaders as customers.

Keep in Touch

  info (@) colorfrog.com
  +41 415 081 456 
  Riedmatt 32, 6300 Zug, Switzerland

Top Services & Products

  • Shape Design for Colour Displays, mainly shapes resembling scale model cars but also abstract paint chips.
  • Paint Chip Manufacturing in Small or Large Batches (mainly shapes resembling scaled model cars).
  • Shape Painting in Customer-Defined Colours with tight colour variance.
  • Standard Shapes, Painted or Unpainted.
  • Distribution of Units and Kits for all the Above.


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